What is a video Worth?

It’s 2026, and we have been bombarded with every kind of high-paced, flashy and gimmicky video content we can take. But we cannot take it. It might be time to be done with it.

There is a serious discussion on how social media is damaging people, young and old. While there isn’t exactly a way to get rid of it, what if we leaned into it to tell meaningful stories? I think that we can use it to create connection but first we need to break the pattern of chasing likes and views.

An Instagram reel that shows neighborhood kids being goofy really isn’t a story, despite how it might be presented. When a creator uses storytelling techniques to draw your attention into something that really has no value, it’s fodder for the masses. It’s like eating candy. It tastes good for a moment. Otherwise, such stories are not memorable and don’t satiate our natural human appetite for connection.

If you have a local business using social media to showcase details about your service or products, you’ve started. There’s just more to it than that. Small business owners often think about how they will solve the world’s problems. We tend to overlook that people buy from people and we need tools to connect us all first. LCP steps in to help address this.

One good video that shows who you are as a community member, as a person and a business owner, might hold infinite value. Most video content isn’t memorable.

Let’s make a video that brings real value to your audience; a story they will remember, a